101 Rejection Reference Database – Art Unit 3688

EXAMINER: FRUNZI, VICTORIA

ONLINE AD DETECTION AND AD CAMPAIGN ANALYSIS

ASSIGNEE

ACCENTURE

APPLICATION

15/806,091

PATENT ABSTRACT

Metrics for online ads are captured by parsing web pages to identify ad beacons containing information identifying whether the online ads are for a particular client. These metrics are used to determine key performance indicators for auditing and competitor analysis for an online ad campaign.

REASON FOR 101 REJECTION    |    CTNF 5/22/2020

The claims are directed to an abstract idea without significantly more. The method recites determining key performance indicators from a plurality of websites to determine the effectiveness of advertisements. Under the broadest reasonable interpretation these claims are directed towards “Certain Methods Of Organizing Human Activity. The additional elements of the claims merely add insignificant extra-solution activity that do not incorporate the judicial exceptions into practical application.

Remarks on Overcoming the 101 rejection    |    REM 8/24/2020

Per discussions during the Examiner interview, the § 101 rejections will be withdrawn based on the support of the features such as modifying the scan servers, and the modification of ads on web pages to increase the or decrease the number of identified online ads. The recited claims integrate any judicial exception into a practical application through the scanning of servers at different geographic locations and through competitor analysis of a client, and modifying the scan servers to increase or decrease the number of online ads.

EXAMINER: FRUNZI, VICTORIA

DETERMINING RELATIVE EFFECTIVENESS OF MEDIA CONTENT ITEMS

ASSIGNEE

NIELSEN

APPLICATION

12/618,950

PATENT ABSTRACT

This patent application demonstrates a method to sample background audio for human-inaudible frequencies associated with reference media. The effectiveness of these advertisements is measured by detecting exposure to the media. The marketing campaigns can be tailored to individual users to maximize their effectiveness.

The effectiveness of advertisements with respect to a group of panelists is measured. Based on the results of such analysis, advertisements and/or variants thereof are selected for presentation to consumers. Effectiveness of advertisements may be measured by detecting exposure to advertisements, and then monitoring panelist behavior following exposure to an advertisement. A group of panelists may be a representative sample of a larger population, so that observations of panelist behavior can be used as a basis for making decisions regarding presentation of advertisements to a larger audience having characteristics similar to those of the panelists. Once the relative effectiveness for various audiences has been determined, advertisements can be selected for presentation to individual consumers or to groups of consumers, so as to maximize effectiveness. Such analysis and selection may be performed substantially in real-time.

REASON FOR 101 REJECTION    |    CTNF 5/21/2019

The claims fall within “Certain Methods Of Organizing Human Activity” as the claims recite correlating effectiveness scores of advertisements to optimize the presentation of advertisements. The judicial exception is not integrated into practical application such that the additional elements amount to no more than applying instructions using a generic computer component.

Remarks on Overcoming the 101 rejection    |    REM 5/21/2019

The application sets forth a practical application of the alleged judicial exception. The claims are directed to a particular improvement in determining effectiveness scores for advertisements and transmitting advertisements having higher effectiveness scores to users. This method limits the identification of media to the human-inaudible codes associated with reference media. There is additional improvement in the way the correlation of the internet action and the exposure to media instantaneously. This specific improvement of performing a correlation between internet actions and exposure to media instantaneously demonstrates a practical application of the alleged judicial exception.

EXAMINER: FRUNZI, VICTORIA

INFORMATION PROVIDING DEVICE, INFORMATION PROVIDING METHOD, INFORMATION PROVIDING PROGRAM, AND RECORDING MEDIUM HAVING INFORMATION PROVIDING PROGRAM RECORDED THEREON

ASSIGNEE

RAKUTEN

APPLICATION

13/807,654

PATENT ABSTRACT

There is provided an information providing device which, even when one advertisement display area is shared between a plurality of advertisers, can increase the probability that, for example, a banner advertisement of each advertiser is specified and efficiently display information matching each advertiser. The information providing device is configured to, when a user of a terminal device specifies an advertisement display area, specify a partial area including a position specified in the advertisement display area, and transmit information matching a provider allocated to the partial area to the terminal device.

REASON FOR 101 REJECTION    |    CTNF 1/7/2019

The claim is directed to a judicial exception. Under the broadest reasonable interpretation the claims do not include additional elements that amount to significantly more than the judicial exception because they represent computer functions representing insignificant extra solution activity. Each additional claim is listed and demonstrated to be well-understood in the art.

Remarks on Overcoming the 101 rejection    |    REM 3/8/2019

“Assuming arguendo that the claims recite a judicial exception” the claims are still patent eligible under prong two of the analysis. The claims are directed towards an improvement in providing the correct selection of advertiser regardless of the image of the advertisement. The use of dot areas to determine which advertisement has been clicked, reducing the processing load caused when advertisements are selected. Since the claims are directed to an improvement in the functionality of computing devices, the claims are integrated into a practical application and are therefore eligible.

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