Cannabis is a crowded, highly competitive market. And the interplay between cannabis brand protection and federal IP laws is still in its infancy stage. In the absence of clear direction or longstanding history, both the industry and the government are left to discover the rules and boundaries governing cannabis brands and products in real-time.
Now more than ever, and likely more than ever will be the case again, cannabis businesses have the opportunity to secure rights and brand positions when the rules are still being written and interpreted. As long as laws lag behind the real world, protecting brand rights in cannabis products and services is, on the face of things, not possible.
And this is where we add value…
Attorney Zach Eyster has worked with a variety of businesses within the hemp and cannabis industries to identify value and stake out an advantageous position with respect to other players in the space. There are several creative routes to legal protection that we have identified and used, time and again, to help our clients secure their brand position.
Join us for a free webinar for the secret sauce.
Current regulations and obstacles regarding trademark protections for hemp and cannabis industries. Plus, how to prepare for changes to regulations.
Proactive approaches for establishing your brand’s identity and safeguarding it against the competition.
How Founders Legal has helped cannabis and hemp businesses secure their brands and intellectual property assets.
OF COUNSEL ATTORNEY
Zach’s core practice is to help clients protect and grow the value of their most important brand assets.
Zach takes a very practical approach to this work. He does not spend any resource, whether it is a client’s money or goodwill in a negotiation, without a clear idea of how it will pay off in the day-to-day operation of the business. It is always tempting to be distracted by colorful but highly unlikely scenarios during negotiation or when planning a brand strategy. Zach trains his and his clients’ focus on the most relevant, profitable, and protective positions to take, and he fights for them with great energy and enthusiasm.