Zach’s core practice is to help clients protect and grow the value of their most important brand assets.
Zach takes a very practical approach to this work. He does not spend any resource, whether it is a client’s money or good will in a negotiation, without a clear idea of how it will pay off in the day to day operation of the business. It is always tempting to be distracted by colorful but highly unlikely scenarios during negotiation or when planning a brand strategy. Zach trains his and his clients’ focus on the most relevant, profitable, and protective positions to take, and he fights for them with great energy and enthusiasm.
Zach’s experience in trademark, brand, licensing, and technology runs deep, as he has operated within these very specialized, niche areas of practice over the course of his entire legal career.
Having accrued significant experience before the USPTO and Trademark Trial & Appeal Board, and in the day-to-day protection and growth of clients’ IP assets, he is well-prepared to counsel on the most efficient, cost-effective, and investment-worthy courses of action with clients at all stages of growth and maturity.
with honors, Robert W. Woodruff Fellow
Supreme Court of Georgia
Zach Eyster is one of the most capable, determined, creative, and trustworthy lawyers with whom I have ever had the pleasure to work. Over the years I’ve come to trust his judgment implicitly in matters large and small. Zach has been entrusted with some of my most complex and important commercial matters. In each and every case, he has produced favorable results far beyond expectations. He is as kind-hearted as he is resolute in advancing the interests of his clients. For these reasons, I do not hesitate to offer my highest recommendation of his legal practice.
Some colleagues are great because they deliver top quality work products, some are great because they bring fun, positive, energy to the workplace. The best colleagues—like Zach—fit into both categories. Working with Zach at Elastic was a professional and personal pleasure. I hope to work with him again and congratulate anyone else who gets the chance to!
I HIGHLY recommend Zach to anyone in my network. He has helped me demystify branding and trademark law to an extent I did not think was possible. He is an expert in what he does and is a pleasure to work with. Check him out if you’re looking for someone to help you with growing/refine the legal arm of your business!
You’d think Zach has a whole crew working only for him because his timeliness is impeccable. We have needed help countless times where responsiveness was crucial, and Zach was always there to help us as we needed it. His quality of work matches his pace as well. His passion for answers and finding the best solution is clear in his approach. I recommend Zach. My only request is to leave a little bit of his time for us!
My experience with Zach was phenomenal. I brought him an infringement issue. He outlined the various plays from end to end and thoroughly explained the pros and cons. We mapped out a strategy and he executed. His approach was professional and aggressive. He prevailed and followed up to ensure compliance. What a great experience for a problem I thought was going to turn into a prolonged ordeal. Very competent and focused guy. Absolutely no reservations in recommending Zach to anyone.
I have been nothing but pleased with Zach. He is easy to work with, knowledgeable, and trustworthy. The first time I worked with Zach was when my application was denied. He promised me that he would fight hard to win my appeal. And fight (and win) he did! He understood obtaining that trademark would allow me to put my program on the market at the right time for optimal monetary benefit. I am extremely satisfied with Zach’s work. He is a much needed part of my business’s legal team.