In general, it is not illegal to compare yourself to your competitor in the advertising context, so long it is not untruthful, disparaging, misleading, or confusing to the public. Additionally, the use of a competitor’s trademark cannot lead the public to believe that the company is endorsing you.
But what do those generic rules look like in practical application?
Explore Sony’s patent application for a peripheral tracking system in virtual and augmented reality environments. This innovative technology takes immersion to new levels by ensuring seamless interaction, even when peripherals are not visible. Discover how Sony continues to revolutionize the VR and AR space with cutting-edge solutions, pushing the boundaries for more intuitive user experiences.
Voice-activated tech is trending, and Spotify’s on board! Their latest patent application focuses on voice interaction using AI, making media consumption more user-friendly.
Learn about a new game-changer in furniture safety. By preventing furniture from tipping over, it reduces the risk of accidents, making homes safer, especially for households with toddlers.
Discover Nintendo and The Pokémon Company’s innovative patent application set to revolutionize the gaming experience. Learn how this new technology enhances interactivity and strategy, allows players to recover lost items, fosters community, and ensures a dynamic gaming environment.
L’OREAL introduces a system and method that allows users to virtually try on makeup with remarkable accuracy.
Discover how the USPTO plans to reshape patent practice with the proposed design patent practitioner bar. Find out who benefits, the likely impact, and what the change means for the field.
Snap’s Geolocation Based Playlists and a Synthetic Reed with Cane Particles: the Perfect Blend of Nature and Technology
Many software and product companies, whether through licensing or commercialization of intellectual property products and services, are being built predominantly upon their intellectual property. Moreover, intellectual property plays a fundamental role in companies’ investment decisions. Intellectual property can be used as collateral to obtain financing, for valuation purposes in an equity offering, and can be the impetus for a merger or acquisition.
Revolutionizing Footwear: Nike’s New Patent for a Sole Structure with Midsole Protrusions and Arced Profile
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