Interesting Patents - Meta Personalized Reaction System for Social Media

Interesting Patents | Meta | Tuesday, March 21, 2023

The United States Patent and Trademark Office (USPTO) grants hundreds of new patents every week, showcasing developments in technology and innovation. In our Interesting Patents series, we highlight exciting US patent applications and patents recently issued by the USPTO. The patent system enables the protection of innovative ideas, and newly published patent applications provide a glimpse into the future of technology and innovation.

In this edition of #InterestingPatents, we look at Meta’s new patent: Generating Customized, Personalized Reactions to Social Media Content.

In the ever-evolving landscape of social media, traditional systems often lack flexibility in expressing reactions to content shared by users. To tackle this issue, Meta has introduced a personalized reaction system that generates customized selfie reactions, incorporating augmented reality elements based on user interactions. This innovation not only enhances the way users communicate on social media platforms but also provides a more accurate representation of their emotions, sentiments, and feelings. By offering a seamless way to create and share these personalized reactions, Meta’s breakthrough technology presents a novel approach to enriching social media experiences and empowering users to express themselves more authentically.

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Generating Customized, Personalized Reactions to Social Media Content

US PAT. NO. 11,611,714 B2

Invention Overview:

Social media has changed how we communicate with friends and loved ones. It allows us to share our thoughts, feelings, and experiences with people worldwide. However, traditional social media systems typically lack flexibility when expressing our reactions to posts, messages, and other content. To address this issue, Meta has developed a personalized reaction system that generates a personalized selfie reaction for social media based on a user’s interaction with the social media platform. The system provides tools and options for configuring and generating customized, personalized selfie reaction elements within a social media application that enables users to quickly and easily add customized, personalized selfie reaction elements to social media content.

As the user interacts with the social media platform, the personalized reaction system can access a camera on the user’s device to provide a live camera viewfinder display providing the customized, personalized selfie reaction element. The user can capture stills or recordings from their device via the live camera viewfinder. Sometimes, the personalized reaction system can also provide augmented reality (“AR”) elements. The AR elements may be incorporated into the customized, personalized selfie reaction element based on user interaction with the device. The personalized reaction system can also combine the selfie with the AR enhancements to generate a customized, personalized reaction selfie. The customized, personalized reaction selfie provides a personalized reaction by including the user’s selfie. Furthermore, the customized, personalized reaction selfie offers various options for the user to customize or tailor the reaction selfie to provide a desired reaction, sentiment, or feeling via the AR enhancements.

The personalized reaction system can provide new advantages and benefits for social media platforms. Users can configure a customized, personalized reaction selfie by providing additional tools and functionality within a single social media application. Specifically, the personalized reaction system can more efficiently utilize computing resources by providing customized reactions within the social media platform. The personalized reaction can also allow users to communicate more effectively on social media platforms. Using the generated reactions, users can more accurately portray a reaction, sentiment, or feeling in response to social media content. Additionally, personalized reactions can be more flexible than conventional social media systems. In one or more embodiments, the personalized reaction system can increase the flexibility of social media platforms by generating reactions on the fly in response to social media content instead of relying only on pre-configured content.

In conclusion, Meta’s personalized reactions may provide new ways for social media users to express themselves using personalized selfies featuring augmented reality enhancements. The ease of use, flexibility, and accuracy provided by the personalized reaction allows them to better convey their reactions, sentiments, and feelings in a way that accurately reflects their personality and mood. It’s a new approach to augmenting social media and could be useful for anyone who wants to take their social media presence to the next level.

Patent Abstract:
The present disclosure is directed toward systems, computer-readable media, and methods for generating a personalized selfie reaction-element in connection social media content. For example, the systems and methods described herein generate a personalized selfie reaction-element including a multi-media item and one or more elements and/or enhancements. The systems and method described herein can then provide the personalized selfie reaction-element for use in connection with various types of social media content including communication threads, ephemeral content, posts, and direct messages.


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