About Zach
Zach’s core practice is to help clients protect and grow the value of their most important brand assets.
Zach takes a very practical approach to this work. He does not spend any resource, whether it is a client’s money or good will in a negotiation, without a clear idea of how it will pay off in the day to day operation of the business. It is always tempting to be distracted by colorful but highly unlikely scenarios during negotiation or when planning a brand strategy. Zach trains his and his clients’ focus on the most relevant, profitable, and protective positions to take, and he fights for them with great energy and enthusiasm.
Zach’s experience in trademark, brand, licensing, and technology runs deep, as he has operated within these very specialized, niche areas of practice over the course of his entire legal career.
Having accrued significant experience before the USPTO and Trademark Trial & Appeal Board, and in the day-to-day protection and growth of clients’ IP assets, he is well-prepared to counsel on the most efficient, cost-effective, and investment-worthy courses of action with clients at all stages of growth and maturity.
Zach Eyster has been recognized as Best Lawyers “One to Watch” since 2023.
Specialized Areas:
- Trademarks
- Intellectual Property Law
- Litigation
- Domestic & International Trademark Prosecution and Portfolio Management
- Contentious Intellectual Property Matters, Including Trademark Litigation
- Licensing & Co-branding Agreements
- Software & SaaS Commercial Agreements
- Copyright & General IP Counsel
Education
- Emory Law School, 2014 with honors, Robert W. Woodruff Fellow
Bar Admission
- Georgia
- Supreme Court of Georgia
- Northern District of Georgia
Contact Zach
Recent & Notable Projects:
Trademark Counsel:
Served as trademark counsel for Fortune 50-level transportation and logistics company based out of Atlanta, GA.
Domestic & International Counsel:
Counsel for sports and entertainment media entity on domestic and international brand strategy.
Litigation:
Served large health and fitness company in potentially contentious co-branding and
licensing dispute with major apparel brand.
IP Asset Expansions:
Assisted numerous early and mid-stage startups in fashion and luxury goods, personal care products, technology and entertainment industries with securing and expanding intellectual property assets and scopes of legal protection.
Bob Scales
My experience with Zach was phenomenal. I brought him an infringement issue. He outlined the various plays from end to end and thoroughly explained the pros and cons. We mapped out a strategy and he executed. His approach was professional and aggressive. He prevailed and followed up to ensure compliance. What a great experience for a problem I thought was going to turn into a prolonged ordeal. Very competent and focused guy. Absolutely no reservations in recommending Zach to anyone.
