Cannabis is a crowded, highly competitive market. And the interplay between cannabis brand protection and federal IP laws is still in its infancy stage. In the absence of clear direction or longstanding history, both the industry and the government are left to discover the rules and boundaries governing cannabis brands and products in real-time.
Now more than ever, and likely more than ever will be the case again, cannabis businesses have the opportunity to secure rights and brand positions when the rules are still being written and interpreted. As long as laws lag behind the real world, protecting brand rights in cannabis products and services is, on the face of things, not possible.
And this is where we add value…
In this webinar, Of Counsel Attorney Zach Eyster dives into the obstacles of brand protection for cannabis brands and the steps companies can take to secure their positioning.
Protecting your cannabis brand requires a strategic approach. Our team has had great success helping companies establish strong, enforceable protections to secure their brand assets and positioning.
The first step of the process is a free introductory phone call with a Founders Legal attorney to discuss your needs and establish a plan of action.
Zach Eyster’s experience in trademark, brand, licensing, and technology runs deep, as he has operated within these very specialized, niche areas of practice over the course of his entire legal career.
Having accrued significant experience before the USPTO and Trademark Trial & Appeal Board, and in the day-to-day protection and growth of clients’ IP assets, he is well-prepared to counsel on the most efficient, cost-effective, and investment-worthy courses of action with clients at all stages of growth and maturity.